3 festivals for Beijing’s identity

A workshop combining the efforts of graphic design and architecture students. The theme was the creation of a temporary festival to unveil the identity of 3 separate sites. The project's aim was to highlight the contrast between China's new reality and the country's historical context. The 45 students who participated visited the Arts festival at 798 - a market on WangJing street - and a Lights & Music festival held at Temple of Heaven.
Place: Central Academy of Fine Arts (CAFA)
City: Beijing, China
Date: 2006
Client: CAFA
Team: Jean Beaudoin, Ruedi Baur, Song Sei Wei. with the assistance of Ming Cheng Fu (translation).